Nike Becomes Official Supplier for Michigan Athletics | Sports Licensing & Tailgate Show


Nike, Washington County, Ore., has reached an agreement in principle with the University of Michigan to become the Wolverines’ official athletic footwear, apparel and equipment provider from August 2016 to 2027, with an option to extend the deal to 2031.

“After careful consideration, the right partner for the University of Michigan was Nike,” says Jim Hackett, interim athletic director. “This decision, this partnership is about more than Michigan athletics; at the core, it is about our University community and it is about two great names reuniting for an opportunity that speaks to more than uniforms and apparel. Nike is a recognized leader in its field when it comes to product innovation and we look forward to future collaboration.”

adidas, Michigan athletics’ previous supplier, has lost yet another highly touted account to one of its rivals. The University of Tennessee unveiled its new Nike line at the beginning of July.

Nike’s officially licensed Michigan gear will be available for purchase once the partnership officially begins in August 2016.

For more information, visit — J.B.