New Era, Buffalo, N.Y., and the National Basketball Association (NBA) announced the former is now the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).
New Era will produce caps for NBA events such as its annual draft, Conference Finals and NBA Finals. The company, which has been linked to the NBA for 20 years, launched the 59FIFTY fitted headwear collection for the start of the 2016-2017 season.
“We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams,” says Chris Koch, President & CEO, New Era. “We’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans.”
New Era will unveil lifestyle-inspired products during the NBA All-Star 2017 event in New Orleans, and will produce all headwear with current team marks internationally. — M.Q.