The National Collegiate Athletic Association (NCAA), Indianapolis, Ind., and IMG, New York, announced a new partnership agreement that will focus on marketing rights with the National Association of Basketball Coaches and Women’s Basketball Coaches Association, and will include extended licensing agreements, rights for publishing programs and assistance with championship ticketing sales on March 23.

“IMG has tremendous reach in the collegiate market and with many of our NCAA member schools,” says Mark Lewis, NCAA executive vice president of championships and alliances. “We’re excited about the opportunities this expanded relationship will bring to the assets we have to offer in the market place to strengthen our current programs and activations.”

Under the agreement, IMG’s current publishing and licensing representation services will be extended, and the company will be the exclusive licensed publisher and vendor for all NCAA championship game programs, and will continue to manage the NCAA’s trademark licensing program.

The two entities have been partners since 1975, and the new agreement will see that relationship continue until at least 2025.

“IMG is proud to have been partnered with the NCAA since 1975,” says Ben Sutton Jr., chairman and president of IMG’s College Division. “We’re honored to extend, expand and strengthen our relationship with an organization that is absolutely vital to the continued growth and success of college sports.”

For more information, visit ncaa.com/news.— J.B.