NBA and Econet Announce Coverage Agreement for Africa | Sports Licensing & Tailgate Show

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The National Basketball Association (NBA) and Econet, Johannesburg, South Africa, announced a multiyear partnership to provide the most expansive NBA coverage ever across sub-Saharan Africa.

The deal will include NBA content across Econet Media’s TV, internet and mobile assets, including Kwesé viewing platforms beginning in the 2016-17 NBA season.

Econet Media will provide fans with access to more live NBA games and events than ever before – more than 500 games a year – including regular-season and playoff games.

Econet Media will distribute NBA content in English-, French- and Portuguese-speaking countries.

“The NBA is a premium sports brand and shares our vision for delivering a premium sports offering across Africa,” says Strive Masiyiwa, founder and executive chairman of Econet. “The enthusiasm and popularity of this globally recognized sport is rapidly growing across our youthful continent, and we are committed to giving more people greater access to this exciting game across all platforms.”

For more information, visit nba.com. — J.B.