The National Rugby League (NRL) has announced a partnership with ’47, Boston, for licensing rights to manufacture branded products for the Australian sports league.
“We are delighted to welcome such a highly respected brand as ’47 into the NRL family,” says Shaun McMartin, NRL general manager of consumer business. “They bring a combination of authenticity and innovation which we’re confident will deliver our fans fantastic new offerings in 2016 and beyond.”
The NRL is now ‘47’s largest international sports partnership. NRL retail sales have exceeded $215 million annually across Australia and New Zealand.
The licensing partnership will include ’47 headwear and apparel, and merchandise will be available in club stores and major Australia and New Zealand retailers in November. — M.Q.