Majestic Athletic, Easton, Pa., and Liverpool FC have announced a global apparel partnership.
As part of the deal, Majestic receives a global license to design, manufacture and distribute a broad line of Liverpool fanwear across most retail distribution channels.
“As a global sports apparel leader, Majestic prides itself on a singular focus of the licensed business,” says Jim Pisani, Majestic Athletic president.. “This uninhibited approach helps us optimize results for all of our sports teams and their legion of fans, Our partnership with Liverpool FC, a football institution and celebrated global brand, is the perfect marriage between two high performers cut from the same cloth. I am 100% confident that our craveable product, service excellence, and retail proficiency will score many goals with the hundreds of millions of Liverpool FC fans across the world.”
The deal is Majestic’s first with a major soccer club. In addition to its own capabilities, the brand will have massive support from its $12.3 billion parent company, VF Corp.
For more information, visit majesticathletic.com. — J.B.