The Ladies Professional Golf Association (LPGA), Daytona Beach, Fla., announced two new licensing partnerships for hosiery and apparel, in deals secured by The Brand Liaison, the LPGA’s exclusive licensing agent.
Best Legwear Group will launch LPGA socks and hosiery, including golf performance socks.
“We are excited about the launch of our new LPGA legwear,” says Best Legwear President Robert Sussman. “LPGA socks can be enjoyed by golfers and non-golfers alike for everyday comfort and fashion needs as well.”
Sport Haley Inc. will develop a line of co-branded apparel designed for golf, specialty and department store channels, and also will distribute in mass and discount chains.
“Sport Haley and the LPGA share a common commitment to female golfers and we believe in the power of the LPGA brand and mission to advance the sport of women’s golf,” says Sam Kidston, chairman of Sport Haley Inc. “Sport Haley has been designing women’s performance golf apparel for over 28 years and we couldn’t be more excited to create a line of LPGA-branded Sport Haley apparel for all channels of golf apparel distribution.”
Products from both companies will debut at the January 2016 PGA Show in Orlando, Fla., and will be available through retail outlets in spring/summer of the same year.
For more information, visit lpga.com. — J.B.