Logo Brands, Franklin, Tenn., has been granted additional National Basketball Association (NBA) license rights for products including coolers, throws and women’s fashion totes.
Along with NBA rights for all of its throws and blankets, Logo has gained license rights for eight new coolers. The company also has added four new fashion totes and caddies to its NBA product assortment.
“With these additional NBA rights, we can be more effective in servicing our retail partners as Logo Brands with our three pillars of products: outdoor lifestyle, bags and blankets,” says Kris Talley, vice president of sales. “Bags, especially female-focused products, and blankets are the fastest-growing portion of our business. The new NBA rights will allow Logo Brands to grow the brand presence of the National Basketball Association with our retail distribution channels.”
The new NBA licensed products will be available in 2016.
For more information, visit logochairs.com. — J.B.