MGA Entertainment, Los Angeles, the parent company of Little Tikes, has partnered with the LeBron James Family Foundation (LJFF) to provide a new, co-branded line of licensed sports toys.
The first toys in the line, the Mini Hoop basketball set and the Dream Big basketball set, are available on the Toys “R” Us website and will be available in stores nationwide in April. A donation to LJFF will be made with each product sold.
“To this day, I still have a Little Tikes hoop sitting in my house just because of all the days I spent playing on it as a kid,” says LeBron James, Cleveland Cavaliers forward and founder of the LJFF. “It’s one of the first gifts you get when you are old enough to do that. That’s where I honed my skills. If it wasn’t for that Little Tikes hoop, I wouldn’t be who I am today.”
For more information, visit lebronjamesfamilyfoundation.org. — J.B.