Little League Calls Up Three Executives | Sports Licensing & Tailgate Show

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Little League Baseball and Softball, Williamsport, Pa., has promoted a trio of executives from its marketing department to focus on merchandising and licensing.

Stefanie Steele has been named retail customer service and marketing manager; Dustin Solomon has been named director of retail licensing and merchandise operations; and Matt Balliet has been named merchandise inventory specialist.

“Driven by our strong brand equity, there are millions of people around the world who feel a strong, personal connection to Little League,” says Liz DiLullo Brown, vice president of marketing and strategic partnerships, Little League. “From assisting our leagues with finding the right operational supplies each season to creating a unique fan engagement through the offerings in our gift shops and e-commerce site, the licensing and merchandise team plays an integral role in our program.”

For more information, visit littleleague.org. — J.B.