DFB-Wirtschaftsdienste GmbH, a fully owned subsidiary of the German soccer federation, has appointed Las Vegas-based One Entertainment as its licensing agent for the German national soccer team in the United States, Mexico and Canada.
The German national team is the current FIFA world champion. Under the agreement, One Entertainment will develop a licensing program in key product categories across North America. The first product lines are expected to hit retail during Christmas 2016, according to One Entertainment.
“We are excited to be working with One Entertainment,’ says Denni Strich, director of marketing, DFB. “They pioneered soccer licensing in North America and have a strong set of licensees and retail partners working with their soccer program. We are eager to extend the DFB experience to fans in North America.”
For more information, visit one-entertainment.com. — J.L.