Atlanta-based licensing agency Fermata Partners recently brokered a partnership between Little League Baseball and Softball, South Williamsport, Pa., and TeamMarketing, a division of Owensboro, Ky.-based WaxWorks, to develop an array of Little League-branded merchandise.
TeamMarketing will source and develop a range of branded toys and games, school supplies, homewares, personal accessories and select apparel products. The company also will work with several Little League licensees and partners to assist with distribution.
“TeamMarketing brings a unique combination of product development creativity, tremendous retail relationships, a world class fulfilment operations and a passion for Little League,” says Liz DiLullo Brown, vice president, marketing and communications, Little League. “We look forward to working with their team to unlock new opportunities for Little League families at retail, further supporting the Little League brand and mission.”
The first products from TeamMarketing are slated to hit retailers this month, with seasonal updates launching on a continual basis. — M.Q.