Exemplar Names Van Wieren General Counsel | Sports Licensing & Tailgate Show

Exemplar Associates, a boutique trademark licensing and management firm that represents select colleges and universities, has named Michael Van Wieren as its general counsel.

Van Wieren has more than a decade of experience in trademarking and licensing with the Licensing Resource Group and Learfield. He is well-regarded throughout the trademark licensing industry, having provided counsel to colleges and universities, other properties, licensees and agents regarding multi-faceted intellectual property matters, as well as enforcement and anti-counterfeiting.

“I’m incredibly excited to work alongside [Exemplar founder] Rick [Merriam] and the Exemplar team,” he says. “Licensing intellectual property, at its core, is a legal concept, and I know there is an appetite in the marketplace for truly sophisticated IP rights stewardship.” — M.Q.