Exemplar Associates, a boutique trademark licensing and management firm that represents select colleges and universities, recently teamed with WestEnd Software, El Segundo, Calif., in an alliance for a robust licensing platform to help launch the agency.
WestEnd Software is a developer of enterprise software for the licensing and entertainment industries.
“Aligning with the right software partner was critical to our launch strategy,” says Rick Merriam, founder of Exemplar Associates. “Not only did WestEnd Software’s solutions meet all of our requirements, but they also stood out with respect to their agency knowledge and their creative approaches. We are thrilled about this partnership and are genuinely impressed with WestEnd’s hands-on, customized abilities. We are very confident the Workspace solution will provide our clients and community with undeniable advantages and benefits.”
Workspace offers a comprehensive, end-to-end suite of software licensing tools that enable agencies, licensors and licensees to better manage all aspects of their licensing program, according to the company, including contract management, royalty and financial administration, product approval and digital-asset management.
It also supports manufacturing compliance, on-demand business intelligence reporting and integrated workflows for contract renewals and amendments. Using a mobile-first strategy, it can be accessed via any device or browser, or via dynamic mobile apps.
“Sophisticated software and broad support are key elements to any successful consumer products licensing operation,” Merriam says. “Given the complexity of today’s collegiate industry, the precise and apt objectives of our intended audience, and so as to elevate our clients above and beyond traditional constructs, we evaluated numerous options and drilled deep on user experience, intuitive workflows and intelligent reporting. The granularity, transparency and reciprocity available through Workspace and from WestEnd is absolutely phenomenal and places Exemplar Associates in a unique, enviable position.”
For more information, visit exemplarassociates.com. — J.L.