Bud Light Introduces Team-Specific Cans | Sports Licensing & Tailgate Show

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Bud Light, St. Louis, the official beer of the National Football League (NFL), is introducing 28 new team-specific cans. Each design features a customized scroll message intended for each team’s fan base.

“The introduction of these all-new Bud Light NFL team cans is a prime example of our brand’s new approach to how we work with our team partners across the league to better engage with fans via localized content and experiences,” says Alexander Lambrecht, vice president, Bud Light. “Ultimately, fans love football and the NFL, but what they really invest in emotionally each week is their individual team. Each of these 28 cans features a customized message that speaks directly to each team’s passionate fan base, and throughout the 2015-16 season Bud Light and its team partners will be unrelenting in delivering incredible, one-of-a-kind experiences to fans in their local team stadiums and markets.”

To introduce the cans, Bud Light created special videos for each team, and will be giving fans of the 28 NFL teams opportunities to participate in surprise experiences during the season. The cans are on shelves now.

The Minnesota Vikings, Dallas Cowboys, Chicago Bears and Green Bay Packers currently do not have team cans. Fans in those markets will find Bud Light cans with more general NFL themes in stores, according to forbes.com.

For more information, visit budlight.com. — J.B.