Fermata Partners, Atlanta, a consumer products licensing agency, has added sports licensing executive Brit Gordon to its team.
Gordon most recently worked for Manchester United Football Club, where he served as the global licensing manager. He helped transition Manchester United’s global licensing, e-commerce and franchise retail business from an outsourced portion of the business to an in-house management.
Gordon also spent 15 years at the Collegiate Licensing Company (CLC), managing the strategic direction of CLC’s international business unit.
He will now collaborate with Fermata’s founding partners Kit Walsh, Scott Bouyack, Derek Eiler and Chris Prindiville on behalf of the PGA TOUR, which recently announced a long-term agreement with Fermata to serve as its exclusive trademark licensing representatives.
For more information, visit fermatapartners.com. — J.B.