Fermata Partners, Atlanta, has added London-based Arsenal Football Club to its roster of global brands.
Fermata Partners will work to expand the club’s retail business in North America through partnerships with key licensees and retailers, according to the company. The first product deliveries are expected in the third and fourth quarters of 2016.
Fermata now represents a dozen English football clubs, including Arsenal FC, Manchester City, Liverpool F.C. and Tottenham Hotspur. With a growing roster of clubs, Fermata continues to further its efforts to bring a collection of global football properties to the North American marketplace. – M.Q.