Adidas pays $1.3 billion in Manchester United deal | Sports Licensing & Tailgate Show

According to CNNMoney, Adidas has recently signed a $1.3 billion sponsorship deal with Manchester United. The German sports apparel company has agreed to pay the English soccer club at least £750 million ($1.3 billion) over the period of the contract, more than double the value of its existing deal with Nike. Under the new deal, Man U will wear Adidas uniforms for the 2015-2016 season and Adidas will be the exclusive worldwide distributor of Manchester United branded merchandise.