AC Milan, Milan, Italy, and Sanrio, Tokyo, the company behind Hello Kitty, have teamed up for an exclusive co-branding project that will see a new collection created.
The collection will be launched in mid-April at the San Siro, where AC Milan plays its games, and will be aimed at the club’s female fans to combine the Hello Kitty brand with that of the soccer club.
“I am very satisfied with this collaboration,” says Paolo Casarini, licensing director for Sanrio GmbH. “The idea to associate a female soul to a top-level male sport came a while ago with AC Milan. Today, and with lots of female fans in the sport, the new collection has a natural target.”
For more information, visit acmilan.com. — J.B.